THE 800-POUND GORILLA OF SALES

How To Dominate Your Market

by Bill Guertin

A witty, inspiring, and fun-to-read book that will help you see the connection between current best practices in selling and your own personal journey to becoming an 800-Pound Gorilla – a more dominant player -- in your own sales career.

Bill identifies 12 attributes of "800-Pound Gorillas", and illustrates with stories, examples, and checklists how you can become the one others look to as the leader in your business category. 


"Talk about a book that will help you separate yourself from others and allow you to dominate your market – this is it!  Bill Guertin's passion for sales shines through as he has bundled Risk Taking, Creativity, Capitalizing on Opportunities and the understanding the Customer Value Proposition all into one of the most enjoyable and effective sales books.  An awesome read that is loaded with real life motivational applications to everyday sales."

     - Joe Clark, Vice President of Ticket Sales & Services, San Antonio Spurs (NBA)


“The 800-Pound Gorilla of Sales is a game-changer for your business, providing a realistic framework to succeed in today’s economic climate…” 

    - Shawn Smith, VP/Chief Marketing Officer, National Basketball Association (NBA)  



Click Here to buy it at a discount at Amazon.com now!




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Reality Sells:

How To Bring Customers Back Again And Again
By Marketing Your Genuine Story

by Andrew Corbus and Bill Guertin


Why don't companies tell the truth in their advertising or marketing?  Is it because they want to say what everyone wants to hear?  Or is it that they don't know what their "genuine story" is?

In this fascinating study of Authenticity, Andrew Corbus and Bill Guertin reveal the Four Laws of Authenticity, and give entrepreneurs and business owners specific examples of how successful companies worldwide are using these Laws to reap the benefits of "telling it like it is".   The quick read of Reality Sells is a blueprint for your enterprise to find its genuine story, how to market that story to the buying public, and how to transfer that story to the front-line staff who are in charge of delivering the promises you're making. 


"Understanding how your business is different and how to profit from it has never been clearer.  Be yourself, and market it.  Reality Sells shows you how." 

--  Jack Canfield, co-author of the "Chicken Soup for the Soul" series


"A great read laced with real-world wisdom and sound, practical advice on how to market yourself and your company authentically.  A tremendous asset for helping business owners focus on what their story should be, and how to make sure that everyone on the front lines is telling the right story to customers." 

--  Jason Jennings, worldwide best-selling author of It's Not The Big That Eat The Small... It's the Fast That Eat the Slow, Less Is More, and Think BIG, Act Small